Live in production.
Built and running for The Salty Cow, named here with their permission. Visit the site
Hospitality
The Salty Cow — a coastal restaurant site built to fill tables
Steaks, fresh local seafood and an ocean view on the Causeway Coast. We built a site that leads with the food and the setting, and makes booking a table the easiest thing on the page.
The situation
The Salty Cow is a coastal bar and restaurant in Portrush serving steaks and fresh local seafood, with ocean views over the Causeway Coast and Royal Portrush on the doorstep. It's a strong offer in a location that sells itself, and the brief was to put both in front of the people most likely to book.
A restaurant site has a narrower job than most people building one want to admit. Someone has already decided they might eat out. The site's work is to turn that into a booking before the decision cools, and to make ringing up just as easy for the people who prefer it. Everything else on the page is in service of that moment.
So the build keeps to that job:
- booking a table is the loudest thing on every screen, with tap-to-call beside it;
- the menu gets its own page, because for this customer the menu is the pitch;
- the setting does real work, because it's part of what's being sold;
- and private hire gets its own path, because it's a different customer with a different question.
What we built
- 01
The booking is the point
For a restaurant, the site has one job. "Book a Table" holds the primary position in the header and repeats down the page, with the phone number beside it as a tap-to-call for the people who would rather just ring. Nothing is allowed to compete with it.
- 02
Led by land and sea
The offer is steaks and fresh local seafood, and the site says so in the first line — "The Culinary Journey of Land & Sea". The menu is given its own page and treated as a destination, because for this customer the menu is the pitch.
- 03
Location doing real work
Portrush, the Causeway Coast, ocean views, and Royal Portrush on the doorstep. The setting is part of what the restaurant is selling, whoever's booking, so it gets its own section and earns its place in the decision.
- 04
Private hire given its own room
Private hire brings a different customer with a different question, so it gets its own page and its own path through the site.
What's running today
What it does
Book a Table, everywhere
the primary action holds the header and repeats down the page, with tap-to-call beside it for the phone-first customer
The menu as the pitch
given its own page and treated as a destination, because it's what the customer came to see
Live and running
in production at thesaltycow.co.uk, under the restaurant's own branding
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